Clients & Services

Our Work

Since 2011, WUCC has partnered with organizations ranging from startups to Fortune 500 companies across industries and geographies. Our student consultants work closely with clients to tackle complex business challenges, conduct rigorous research and analysis, and develop actionable recommendations tailored to each organization’s goals.

Our Approach

Every organization faces different challenges. We work with each client to develop a customized project scope focused on their most pressing strategic priorities, from growth and market expansion to customer engagement, operations, and digital strategy. Our teams adapt throughout the engagement as client needs evolve.

Our Advantage

WUCC combines the analytical rigor and diverse perspectives of Penn students with a fresh approach to problem solving. Drawing from backgrounds across business, engineering, technology, and more, our consultants bring new perspectives to client challenges while delivering thoughtful, data-driven recommendations.

Services Overview

GROWTH STRATEGY

DATA & ANALYTICS

  • Market Sizing & Trends

  • Competitive Analysis

  • Market Entry & Expansion

  • Customer Research

  • Growth Strategy

  • Business Planning

CUSTOMER ENGAGEMENT

  • Data Collection & Analysis

  • Customer & Market Insights

  • Digital Performance Analysis

  • Business Metrics & KPIs

  • Cost-Benefit Analysis

  • Survey & Focus Group Analysis

  • Marketing Strategy

  • Customer Segmentation

  • Brand Positioning & Value Proposition

  • Customer Engagement

  • Campaign Strategy

  • Partnerships

Select Past Clients

Collage of various company logos, including AMD, Warner Bros, Comcast, HP, Whole Foods Market, MoMA, Mastercard, Marriott, YMCA, Blank Street, Microsoft, Visa, Uber, Aramark, Five Below, Hershey, Paramount, Putshack, Nestle, Kenyue, Baked by Melissa, and others.

Client Testimonials

Working with the WUCC Consulting Group was an excellent experience. The students were highly engaged throughout the project, consistently met all deliverable deadlines, and asked thoughtful, insightful questions. They collaborated closely with us to help shape the project as it evolved. We would highly recommend them to other organizations seeking to partner with a college consulting group.
Corey Ziring Senior Manager of Growth Strategy, Comcast
The Wharton Undergraduate Consulting Club delivered exceptional results for our company. Their team combined professionalism with deep analytical rigor, identifying workflow inefficiencies and uncovering key insights that will strengthen our workflows. Their recommendations were clear, actionable, and aligned with our strategic goals, making collaboration seamless and impactful. We highly recommend WUCC for any organization seeking thoughtful, data-driven consulting support.
Autumn Bayles SVP Global Supply Chain, Aramark

SAMPLE PROJECT | BLANK STREET

In Fall 2025, WUCC collaborated with Blank Street Coffee, a fast-growing specialty coffee retailer, to identify growth and expansion strategies into major metropolitan cities.

CHALLENGE:

  • Evaluate the attractiveness of various metropolitan cities as next-stage expansion markets for Blank Street

  • Identify competitive whitespace and optimal entry strategies while accounting for operational constraints

PROCESS:

  • Analyze U.S. coffee and matcha market structure and demand drivers

  • Assess city- and neighborhood-level demographics, density, and foot traffic

  • Benchmark competitors and costs to inform market entry decisions

RECOMMENDATIONS:

  • Capitalize on Evanston, Chicago's matcha market gaps as a dominant matcha player

  • Sequence a moderate entry into
    Philadelphia's Center City & University City

  • Leverage university partnerships with Temple, Drexel, and Penn student groups for cafe launch

Title slide for a market analysis presentation titled 'WUCC x Blank Street,' focusing on Philadelphia's market attractiveness and submarket breakdown, featuring images of coffee, matcha, tea, croissants, a smartphone, and a receipt.
Infographic comparing growth and volume in the U.S. coffee and matcha markets, including market sizes, distribution channels, and growth rates from 2019 to 2030.
Infographic showing population and median household income in Philadelphia, highlighting UCity, Fishtown, Chinatown, Old City, East Passyunk, Rittenhouse, and Spruce Hill neighborhoods. Population and income figures are labeled for each area.
A presentation slide titled 'Blank Street can take advantage of Philly's student population' discussing market fit for a specialty drink model in Philadelphia, highlighting student population growth, low coffee shop per capita, durable demand for non
An infographic comparing three niche opportunities for Blank Street in UCity, Philadelphia, including Specialty Matcha Flavors, UCity Mid-Size Chain, and Fast Service in Busy Zones.
Map of University City showing real estate density, retail corridors, and commercial spaces, with symbols for dining options, arts and nightlife, housing, available spaces, elixirs, Madis Coffee Roasters, Paris Baguette, and Reanimation.
A chart showing profitable expansion scenarios: conservative, moderate, and aggressive, with revenue, COGS, gross profit, net profit, net profit margin, and locations for each. It recommends a moderate expansion path for maintaining healthy customer
Comparison chart of university partnerships for Pennsylvania, Drexel, and Temple University, detailing purpose, student body, and brand connection with specific focus on campus positioning strategies.
A black and white aerial view of a tall clock tower with a statue of a soldier at the top, overlooking a cityscape with numerous buildings and streets.

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